Business Strategy

In Profit From Science , author George Danner presents solutions to the big problems that modern business face solutions that are grounded in logic...

Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose...

The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents ...

It is not always possible to interview or meet people face-to-face before significant negotiations or decisions have to be made. They may be busine...

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize r...

Geleitwort Es ist noch nicht allzu lange her, da wurden in der wissenschaftlichen Literatur wie auch in der Presse Berater als rhetorisch versierte...

Based on qualitative work in car plants in Argentina, this book offers new insights for an understanding of workers' collective struggles in a radi...

Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implement...

Utilises the experiences of the best companies and leaders in emerging and mature markets to highlight the necessary linkage of passion and discipl...

The overall aim of this volume is to present the research studies carried out in the Middle East and Asia in the fields of culture and gender and t...

An exceptional new work on family business, showing how to maintain a balanced relationship between the family and the company, and ensure satisfac...

A highly practical and insightful book; it will help you to perform more effectively in a workplace which requires you to function effectively in p...

Summarizing the three main reasons why customized programs are commissioned, this book explains and explores the key aspects of successful developm...

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing tren...