Business Strategy

Transform your companys AI and data frameworks to unlock the true power of disruptive new tech In From Data to Profit: How Businesses Leverage Data...

How to use Strategic Learning to rapidly respond to change and gain a sustainable advantage over your competitors What's even harder than creating ...

Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in ...

__________________*From the author of the multi-million-copy bestseller Good to Great*No matter what your walk of life, no matter how big or small ...

The official British Army book on what makes its leadership so successful, and how to become a better leader yourself - whatever your field. ______...

Design thinking is a powerful process that facilitates understanding and framing of problems, enables creative solutions, and may provide fresh per...

Are you ready for the IoT revolution? The Internet of Things (IoT) will soon be everywhereembedded in interconnected devices well use every day, an...

'The astoundingly well reported and beautifully told story of the downfall of what was once a great American company. A must-read' Bethany McLean,...

Leaders whether in business, government or the nonprofit sector take risks but often without fully understanding risk at a strategic level. Expan...

Disruptive Procurement is a radical new approach to creating value and innovation by challenging the status quo in the entire product and service l...

'A true Silicon Valley insider' WiredWhy do some products take off? And what can we learn from them?The hardest part of launching a product is gett...

The IT management profession is not for the faint of heart. Anyone who has worked in this field is familiar with the unique (and borderline impossi...

Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in Insanely Simple.To Steve Jobs, Simplicity wasn't...

By tracing the evolution of South Korean state-led capitalism and comparing it with other economies, this book critiques prevalent theories includi...

In 1965, when quantitative planning was much in vogue, Royal Dutch Shell started experimenting with a different way of looking into the future: sce...

In the world of digital business, the line between strategy and tactics is blurring. Traditionally large companies would adopt strategic frameworks...

Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its ap...

This book presents a selection of studies that have applied Operational Research methods to improve emergency planning in healthcare, to include bo...

This book presents a collection of studies that have applied analytical methods to improve preparedness, planning, and a faster response to A&E...