Business Research: A Guide to Planning, Conducting, and Reporting Your Study

A concise, simplified approach to the research process in business and management, guiding students step-by-step through their research project, from exploring questions and problems, to designing the research, and lastly, writing the results.

Chapters include a design matrix and three sets of questions by research objective to help identify the designs that are appropriate for a project and why. There are also seven road marker activities -exploring, planning, creating, conducting, collecting, analyzing, and writing - directing students from one milestone to the next.

Key features include:

• Statistical Decision Trees enabling students to bypass the typical statistics chapters and select the appropriate analysis based on prior learning
• Global narrative highlighting a wide spectrum of business research challenges.
• An APA style how-to guide with over 26 exhibits that includes writing examples using permissions for articles and a 2016 thesis.
• Qualitative research and mixed designs.
• Real world case studies blending business research within the context of successful organizations.

The book is supported by online resources for instructors and students, including: PowerPoint slides, an instructor''s manual, author selected videos, cases and data sets from SAGE SRM.

Suitable for Business and management students undertaking a research project or research paper.