Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform | Agenda Bookshop Skip to content
Selected Colleen Hoover Books at €9.99c | In-store & Online
Selected Colleen Hoover Books at €9.99c | In-store & Online
A01=Joyce Kay Avila
Age Group_Uncategorized
Age Group_Uncategorized
Author_Joyce Kay Avila
automatic-update
Category1=Non-Fiction
Category=KJT
Category=UFL
Category=UMWS
Category=UNC
Category=UNF
Category=UTC
COP=United States
Delivery_Delivery within 10-20 working days
Language_English
PA=Available
Price_€50 to €100
PS=Active
softlaunch

Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform

English

By (author): Joyce Kay Avila

Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data.

Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and Einstein's built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's low-code/no-code functionality to expertly build a Data Cloud foundation that unlocks the power of structured and unstructured data. Use Data Cloud tools to build your own predictive models or leverage third-party machine learning platforms like Amazon SageMaker, Google Vertex AI, and Databricks.

This book will help you:

  • Develop a plan to execute a CDP project effectively and efficiently
  • Connect Data Cloud to external data sources and build out a Customer 360 Data Model
  • Leverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure
  • Use Salesforce Data Cloud capabilities for identity resolution and segmentation
  • Create calculated, streaming, visualization, and predictive insights
  • Use Data Graphs to power Salesforce Einstein capabilities
  • Learn Data Cloud best practices for all phases of the development lifecycle
See more
Current price €62.09
Original price €68.99
Save 10%
A01=Joyce Kay AvilaAge Group_UncategorizedAuthor_Joyce Kay Avilaautomatic-updateCategory1=Non-FictionCategory=KJTCategory=UFLCategory=UMWSCategory=UNCCategory=UNFCategory=UTCCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Dimensions: 178 x 233mm
  • Publication Date: 20 Aug 2024
  • Publisher: O'Reilly Media
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781098147860

About Joyce Kay Avila

Joyce Kay Avila has more than 25 years as a business and technology leader. She has bachelor's and master's degrees in the fields of computer science and accounting business administration and completed her PhD coursework in accounting information systems.Joyce holds 19 Salesforce certifications and accreditations and is Tableau certified. She is a Salesforce All Star Ranger and a Salesforce Einstein Champion alumni. She is also certified in Snowflake and is a Snowflake Data Superhero.For the Salesforce and Snowflake communities Joyce produces a running series of how-to-videos on her YouTube channel. She is also the author of the O'Reilly book Snowflake: The Definitive Guide.

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept