Artificial Intelligence and Transforming Digital Marketing

About

Allam Hamdan is a full professor; he is listed within the Worlds top 2% scientists list by Stanford University and he is the dean of College of Business and Finance at Ahlia University Bahrain. He is an author of many publications (more than 250 papers 174 listed in Scopus) in regional and international journals that discussed several accountings financial and economic issues concerning the Arab world. In addition he has interests in educational-related issues in the Arab world universities like educational governance investment in education and economic growth. . He is an member of Steering Committee in International Arab Conference of Quality Assurance of Higher Education. Currently he is leading a mission-driven process for International Accreditation for College of Business and Finance by Association to Advance Collegiate Schools of Business (AACSB).  Dr. Esra AlDhaen holds a Doctorate from Brunel University London in the area of strategic decisions and quality in the context of Higher Education; currently she is  an executive director of strategy quality and sustainability as well as an associate professor at Ahlia University Bahrain. As HEA principle fellow and expert in curriculum review design and mapping to the National Qualification Framework as well as alignment of cross-border qualifications she was able to set Assurance of Learning (AOL) framework to evaluate and assess student direct and indirect learning and chaired the AOL committee at college level.  She is highly experienced in HEIs in various counties such as UK Kingdom of Bahrain KSA UAE and Oman along with the gained diverse background enable to transfer and share knowledge and experience from multiple aspects.