Innovations and Challenges in Social Media Discourse Analysis

About Andrew RossMichele Zappavigna

Michele Zappavigna is Associate Professor at the University of New South Wales. Her major research interest is in exploring ambient affiliation in the discourse of social media using social semiotic multimodal and corpus-based methods. She is a co-editor of the journal Visual Communication. Key books include Searchable Talk: Hashtags and Social Media Metadiscourse (2018 Bloomsbury) and Discourse of Twitter and Social Media (2012 Bloomsbury). Recent co-authored books include Researching the Language of Social Media (2014; 2022 Routledge) and Modelling Paralanguage Using Systemic Functional Semiotics (2021 Bloomsbury) and Emoji and Social Media Paralanguages (2024 Cambridge University Press).Andrew S. Ross is a Senior Lecturer at the University of Canberra. His research focuses on the use of (multimodal) critical discourse analysis in social media discourse. His work includes the edited volumes The Sociolinguistics of Hip-Hop as Critical Conscience: Dissatisfaction and Dissent (2018 Palgrave Macmillan) and Discourses of (De)Legitimization: Participatory Culture in Digital Contexts (2019 Routledge). His work has appeared in journals such as New Media & Society; Discourse Context & Media; Language and Communication; and Social Media + Society.