Getting Digital Done: An Executive Guide to Growth and Transformation
English
By (author): Eric J. Bertrand Jonathan Murray Len Gilbert
Todays world is moving at a rapid pace. As technologies improve and markets change, companies need to be able to adapt and transform to meet the demands of their consumers. But the process of going digital takes more than a simple change in tech. Sometimes, a complete change of operations is needed.
In Getting Digital Done, the author team from Mod Op, show how any company can enact significant change in their company to implement digital solutions. And as youll learn, the actual technology is the last thing to consider. Follow along as the authors tell a story of a company struggling to adapt. The CEO consults with ModOp who presents a compelling strategy for digital implementation. Along the way, youll discover the importance of obtaining buy-in from the people who will deliver the work and, and youll find a framework for implementing a digital strategy within your own business.
By the end of the book, youll understand the next steps you need to take to undergo a digital transformation. Change isnt easy. But with the right plan, youll be well prepared to navigate the shifting demands of the modern world.
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