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The Objects of Affection: Semiotics and Consumer Culture

★★★★★
★★★★★

English

By (author): A. Berger

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. See more
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Product Details
  • Dimensions: 140 x 216mm
  • Publication Date: 18 Aug 2010
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780230103733

About A. Berger

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University USA. He is the author or editor of more than sixty books including Ads Fads and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.

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