Crowdfunding: the Corporate Era

Name: Crowdfunding: the Corporate Era
Brand: Elliott & Thompson Limited
Price: 16.28 EUR
Availability: InStock

★★★★★

3.67 (6 ratings by Goodreads)

English

By (author): Dan Marom Kevin Berg Grell Ricahrd Swart Richard Swart

In a world where new trends appear by the second and the average attention span is at an all-time low, it can be hard to distinguish the revolutionary innovation from the mundane. But crowdfunding-originally an alternative means of finance for aspiring entrepreneurs -has transcended the world of finance and is fast reshaping many other aspects of our lives.No longer the sole purview of entrepreneurs, many corporations have begun to adopt and adapt the principles of crowdfunding. Leveraging the power of the crowd and the concept of community, crowdfunding transforms processes such as marketing, innovation, sales, intrapreneurship, market validation, customer engagement and more, giving any enterprise a key advantage in tomorrow's market. Crowdfunding: The Corporate Era is the first book to examine how businesses can use crowdfunding to radically improve the way they work. With a variety of case studies and insider views, from Chrysler to IBM, it is essential reading for all corporates, from midsize to multinational. See more

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A01=Dan MaromA01=Kevin Berg GrellA01=Ricahrd SwartA01=Richard SwartAge Group_UncategorizedAuthor_Dan MaromAuthor_Kevin Berg GrellAuthor_Ricahrd SwartAuthor_Richard Swartautomatic-updateCategory1=Non-FictionCategory=KFFHCategory=KJHCategory=KJMV1COP=United KingdomDelivery_Pre-orderLanguage_EnglishPA=Temporarily unavailablePrice_€10 to €20PS=Activesoftlaunch

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Product Details

Dimensions: 216 x 135mm
Publication Date: 23 Jul 2015
Publisher: Elliott & Thompson Limited
Publication City/Country: United Kingdom
Language: English
ISBN13: 9781783961610

About Dan MaromKevin Berg GrellRicahrd SwartRichard Swart

Dr Kevin Berg Grell was one of the first researchers to conduct extensive and deep analyses of the crowdfunding industry. His work has informed policy and regulatory decision making and added a robust understanding of the adaptation of crowdfunding. He is the CEO of APEN Designs a public speaker and adviser to several companies in the crowdfunding space. Dr Dan Marom is a renowned expert in the field of crowdfunding and author of the pioneering book The Crowdfunding Revolution (2010 2012). Dan advises international organizations such as the World Bank the European Commission and other corporates and ventures operating in the crowdfunding field. Dr Richard Swart is a globally recognized authority on crowdfunding and innovation at the Haas School of Business at UC Berkeley. He is a strategic advisor or board member for organizations governments banks corporations private equity firms and foundations globally including the World Bank the Bill and Melinda Gates Foundation and many others. He is co-founder of Exovate.co-a boutique advisory firm serving asset managers foundations and major corporations. His work on crowdfunding has been featured in top media sites globally.