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B01=Derya Gül Ünlü
B01=Pinar Aslan
B01=Seda Mengü
Category1=Non-Fiction
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Category=JFD
COP=Switzerland
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Storytelling in all Aspects

★★★★★
★★★★★

English

The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling. The topics covered are: the use of storytelling techniques in advertisements from a gender perspective, storytelling in global advertising, storytelling in corporate social responsibility campaigns through social media, storytelling in Public Relations, storytelling in crisis communication, storytelling in the construction of political power: Image creation for political leaders in Turkey.

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Age Group_Uncategorizedautomatic-updateB01=Derya Gül ÜnlüB01=Pinar AslanB01=Seda MengüCategory1=Non-FictionCategory=JFCCategory=JFDCOP=SwitzerlandDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Weight: 140g
  • Dimensions: 148 x 210mm
  • Publication Date: 22 Jun 2017
  • Publisher: Peter Lang AG
  • Publication City/Country: Switzerland
  • Language: English
  • ISBN13: 9783631681053

About

Seda Mengü is a full professor at the Department of Public Relations Faculty of Communication Istanbul University. Her studies focus on corporate and marketing communication advertising womens studies ethics discourse analysis culture and social policies. Pnar Aslan is a research assistant at the Department of Public Relations Faculty of Communication Istanbul University. She studied comparative literature and public relations. Her research interests include pop culture social media measurement postmodernity and intercultural communication. Derya Gül Ünlü is a research assistant at Istanbul University. She is a graduate of the Faculty of Communication Department of Public Relations as well as the Journalism Department at Istanbul University. Her research interests include gender gender discrimination and gender identity in the communication field.

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