The Predictive Postcode: The Geodemographic Classification of British Society

About Richard WebberRoger Burrows

Richard Webber is the originator of the geodemographic classifications Acorn and Mosaic and for many years managed the micro-marketing divisions of first CACI and then Experian. He has held Visiting Professorships at UCL Kings College and since 2016 at the University of Newcastle. He has worked with academic colleagues from across the social science to apply geodemographic forms of analysis to a wide range of research topics many of which pertain to on-going debates in demography geography politics sociology and urban studies. Roger Burrows is Professor of Cities at Newcastle University and also Visiting Professor of Sociology at Goldsmiths University of London. He was previously Pro-Warden for Interdisciplinary Development at Goldsmiths. He has also worked at the University of York the University of Teesside the University of Surrey and the University of East London.  He has published mainly on: housing and urban studies; the sociology of digital technologies; health illness and the body; methods; and the metricization of higher education.