Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data | Agenda Bookshop Skip to content
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A01=Bernard J. Jansen
A01=Hind Almerekhi
A01=Joni Salminen
A01=Kholoud K. Aldous
A01=Soon-gyo Jung
Age Group_Uncategorized
Age Group_Uncategorized
Author_Bernard J. Jansen
Author_Hind Almerekhi
Author_Joni Salminen
Author_Kholoud K. Aldous
Author_Soon-gyo Jung
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Category1=Non-Fiction
Category=JFD
Category=KJQ
Category=PBT
Category=UB
Category=UN
COP=Switzerland
Delivery_Pre-order
Language_English
PA=Not yet available
Price_€20 to €50
PS=Active
softlaunch

Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data

★★★★★
★★★★★

English

By (author): Bernard J. Jansen Hind Almerekhi Joni Salminen Kholoud K. Aldous Soon-gyo Jung

This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.

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€39.59
€43.99
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A01=Bernard J. JansenA01=Hind AlmerekhiA01=Joni SalminenA01=Kholoud K. AldousA01=Soon-gyo JungAge Group_UncategorizedAuthor_Bernard J. JansenAuthor_Hind AlmerekhiAuthor_Joni SalminenAuthor_Kholoud K. AldousAuthor_Soon-gyo Jungautomatic-updateCategory1=Non-FictionCategory=JFDCategory=KJQCategory=PBTCategory=UBCategory=UNCOP=SwitzerlandDelivery_Pre-orderLanguage_EnglishPA=Not yet availablePrice_€20 to €50PS=Activesoftlaunch

Will deliver when available. Publication date 15 Oct 2024

Product Details
  • Dimensions: 168 x 240mm
  • Publication Date: 24 Sep 2024
  • Publisher: Springer International Publishing AG
  • Publication City/Country: Switzerland
  • Language: English
  • ISBN13: 9783031419355

About Bernard J. JansenHind AlmerekhiJoni SalminenKholoud K. AldousSoon-gyo Jung

Bernard J. Jansen P.D. is a Principal Scientist in the artificial intelligence center of the Qatar Computing Research Institute. He is a West Point graduate with a Ph.D. in computer science from Texas A&M University. Professor Jansen is editor-in-chief of the journal Information Processing & Management.Kholoud Khalil Aldous Ph.D. is a Post Doctoral Researcher at Qatar Computing Research Institute. She got her Bachelors and Masters degrees in Computer Science from Qatar University. She has a Ph.D. in computer science and engineering from Hamad Bin Khalifa University. Her research interest relates to user engagement on social media platforms.Joni Salminen PhD. is a faculty member of the School of Marketing and Communication University of Vaasa Finland and he is also an Adjunct Professor at the Turku School of Economics at the University of Turku. Previously he worked as a Scientist at the Qatar Computing Research Institute Hamad Bin Khalifa University. Jonis current research interests relate to user personas quantitative UX and human-centered AI.Hind Ali Almerekhi Ph.D. is a research associate at Qatar National Research Fund (QNRF) Doha Qatar. She received a B.E. degree in computer science in 2012 and an M.S. degree in computer science in 2015 from Qatar University. She is a graduate of the Ph.D. program at the College of Science and Engineering Hamad Bin Khalifa University and her research interests span a range of critical areas including machine learning and online hate in social media.Soon-gyo Jung is a software engineer at Qatar Computing Research Institute Doha Qatar. He has been working on data analytics/data-driven/data intensive systems by applying research-oriented full-stack software engineering skills (Computer Science Data Science/Analytics) for years. He received the B.E. degree in computer software from Kwangwoon University Seoul Korea in 2014 and an M.S. degree in electrical and computer engineering from Sungkyunkwan University Suwon Korea in 2016.

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