Distributive Industries

In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete g...

Often described as the hottest retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary...

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. L...

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. L...

How is fashion linked to our identity? How are we influenced to buy into fashion trends? How can we make the fashion industry more ethical and sust...

How is fashion linked to our identity? How are we influenced to buy into fashion trends? How can we make the fashion industry more ethical and sust...

Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increas...

This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behavi...

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to ...

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to ...

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spa...

Technology and technical change is sector- and industry-specific, embedded by locational institutions and organizations, and integrated in global n...

Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading...

The Geography of the Port of London (1957) deals with the mid-century functions of the port studied in relation to their physical setting and in th...

Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in develo...

Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in develo...

This book investigates Euro-African cultural relations, considering their connected histories through material and immaterial forms of representati...