Distributive Industries
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New Online Retailing: Innovation and Transformation
Christoph SchwarzlCurrent price €50.39Original price €55.99All estimates indicate that the Internet boom will continue in the coming years and that brick and mortar retailers in particular can profit from t...
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European Retail Research: 2010 I Volume 24 Issue I
GablerCurrent price €50.39Original price €55.99The discussion about Multi-Channel-Systems in retail business might not be new - but it has gained momentum against the background of consolidation...
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Change Communications Jahrbuch 2010
Springer-Verlag Berlin and Heidelberg GmbH & Co. KGCurrent price €70.19Original price €77.99Märkte verändern sich, Unternehmen auch. Was oft vergessen und doch immer wichtiger wird: Veränderung braucht Kommunikation - Veränderungskommuni-k...
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Erlebniskommunikation: Erfolgsfaktoren für die Marketingpraxis
Springer-Verlag Berlin and Heidelberg GmbH & Co. KGCurrent price €72.89Original price €80.99Marketingplaner und -entscheider stehen vor der Herausforderung, in hart umkämpften Märkten das Interesse von Konsumenten für ihre Waren und Dienst...
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Making Sense of Anti-trade Sentiment: International Trade and the American Worker
R. WhiteCurrent price €92.69Original price €102.99Examining the extent to which trade adversely affects domestic workers, Making Sense of Anti-Trade Sentiment documents statistical relationships be...
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Behind The Click: How to Use the Hidden Psychological Forces That Shape Online Behavior to Craft Digital Journeys That Delight, Engage, and Convert
R Jon MacDonaldCurrent price €31.49Original price €34.99Current price €31.49Original price €34.99Save 10% -
Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry
F. GodartCurrent price €44.99Original price €49.99Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six pr...
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The Retail Value Proposition: Crafting Unique Experiences at Compelling Prices
Kyle MurrayCurrent price €39.59Original price €43.99How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effec...
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Retail and Community: Business, Charity and the End of Empire
Bristol University PressCurrent price €84.59Original price €93.99Retail has never existed in a vacuum. This interdisciplinary volume explores how English commercial, co-operative and charity retailing were shaped...
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Coping with Retail Giants: Gaining an Edge Over Discounters
A. Coskun SamliCurrent price €92.69Original price €102.99Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retai...
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Brand Revolution: Rethinking Brand Identity
M. SicardCurrent price €50.39Original price €55.99Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on h...
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Counter Strategies im globalen Wettbewerb
Olaf PlötnerCurrent price €44.99Original price €49.99Die Wettbewerbssituation traditioneller Technologieunternehmen ist im Umbruch. Neue Kundensegmente in den Schwellen- und Entwicklungsländern und ne...
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Shopping and Crime
J. BamfieldCurrent price €50.39Original price €55.99An interdisciplinary study of retail crime as a cultural phenomenon, drawing on economics, criminology and management to present a comprehensive ex...
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The Everything Store: Jeff Bezos and the Age of Amazon
Brad StoneCurrent price €16.65Original price €18.50**Winner of the Financial Times and Goldman Sachs Business Book of the Year Award** 'Brad Stone's definitive book on Amazon and Bezos' The Guar...
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Shopping All the Way to the Woods: How the Outdoor Industry Sold Nature to America
Rachel S. GrossCurrent price €27.63Original price €32.50A fascinating history of the profitable paradox of the American outdoor experience: visiting nature first requires shopping No escape to nature i...
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Digital Business and Optimizing Operating Strategies
IGI GlobalCurrent price €149.39Original price €165.99Current price €149.39Original price €165.99Save 10% -
Catalysts: Retail Business Improvement Writings 2.0
David W McMahonCurrent price €23.39Original price €25.99Current price €23.39Original price €25.99Save 10% -
Connecting With Consumers Through Effective Personalization and Programmatic Advertising
IGI GlobalCurrent price €149.39Original price €165.99Current price €149.39Original price €165.99Save 10% -
Fashion Brands: Branding Style from Armani to Zara
Mark TungateCurrent price €28.79Original price €31.99Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fas...
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Retail Design International, Vol.4: Components, Spaces, Buildings. Focus. Retail & Food
Jons MessedatCurrent price €79.19Original price €87.99The 4th volume in a popular series, this book profiles a cross-section of international retail projects, with am emphasis on food-related retail sp...
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The Revenge of Analog: Real Things and Why They Matter
David SaxCurrent price €17.99Original price €19.99A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insis...
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Sanders Bros: The Rise and Fall of a British Grocery Giant
Neil TylerCurrent price €16.99Original price €19.99Established in 1887, Sanders Bros. was the UKs largest chain of corn, flour, seed and general produce merchants in the 1920s, trading from 154 bran...
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