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A01=Dr. N. Padmaja
A01=Dr. Rajalakshmi Subramaniam
A01=Dr. Sanjay Mohapatra
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Age Group_Uncategorized
Author_Dr. N. Padmaja
Author_Dr. Rajalakshmi Subramaniam
Author_Dr. Sanjay Mohapatra
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Big Data Analytics for the Prediction of Tourist Preferences Worldwide

Big Data analytics and machine learning are being adopted in a range of industries but how can these technologies be utilised and what can they offer to the tourism industry? In the process of their journeys and in their decision-making processes, people who travel contribute to the generation of a huge flow of data; all this information is a potential base for creating smart destinations and improving tourism organizations potential to customize their products and service offerings.

The real execution of such inventive forms of data-driven value generation in tourism continues to be more restricted to the theory or used in a few exceptional cases. Big data and machine learning techniques in tourism persists as an unclear concept and a subject of investigation that necessitates closer analysis from an extensive range of field and research methods. Big Data Analytics for the Prediction of Tourist Preferences Worldwide tackles this challenge, exploring the benefits, importance and demonstrates how Big Data can be applied in predicting tourist preferences and delivering tourism services in a customer friendly manner.

The authors provide theoretical and experiential contributions designed to see a wider adoption of these technologies in the tourism industry.

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A01=Dr. N. PadmajaA01=Dr. Rajalakshmi SubramaniamA01=Dr. Sanjay MohapatraAge Group_UncategorizedAuthor_Dr. N. PadmajaAuthor_Dr. Rajalakshmi SubramaniamAuthor_Dr. Sanjay Mohapatraautomatic-updateCategory1=Non-FictionCategory=KJDCategory=KJECategory=KNSGCategory=KNSHCategory=UNCCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Publication Date: 22 Feb 2024
  • Publisher: Emerald Publishing Limited
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781835493380

About Dr. N. PadmajaDr. Rajalakshmi SubramaniamDr. Sanjay Mohapatra

Dr. N. Padmaja is Assistant Professor at the Department of Computer Science and Engineering SRI Padmavati Mahila Visvavidyalayam India. Dr. Rajalakshmi Subramaniam is the Founder and CEO at Talaash Research Consultants Chennai India. Dr. Sanjay Mohapatra is Director of Research at Batoi Systems Pvt Ltd India.

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