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A01=Carol Traver
A01=Kenneth Laudon
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Author_Kenneth Laudon
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E-Commerce 2021-2022: Business, Technology and Society, Global Edition

★★★★★
★★★★★

English

By (author): Carol Traver Kenneth Laudon

For courses in e-commerce

A comprehensive overview of e-commerce today.

Lively and fun to read,E-commerce 2021: Business, Technology, and Societyis an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, Amazon, Pinterest, eBay, Uber, WhatsApp, and Snapchatillustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire16th editionhas been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.

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€64.77
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A01=Carol TraverA01=Kenneth LaudonAge Group_UncategorizedAuthor_Carol TraverAuthor_Kenneth Laudonautomatic-updateCategory1=Non-FictionCategory=KJECategory=UDBCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=In stockPrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Weight: 1600g
  • Dimensions: 202 x 251mm
  • Publication Date: 20 Jul 2021
  • Publisher: Pearson Education Limited
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781292409313

About Carol TraverKenneth Laudon

Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce information systems organizations and society. Professor Laudon wrote more than 40 articles concerning social organizational and management impacts of information systems privacy ethics and multimedia technology. Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations as well as small and medium-sized businesses as an attorney with NYC law firm Proskauer with expertise in intellectual property law technology law internet law and privacy law as well as general corporate law. Carol is also a co-founder with Ken Laudon of Azimuth Interactive one of the first ed tech firms and creator of some of the first interactive software training and testing systems for higher education and corporate training and today a provider of digital media and publisher services for the higher education industry.

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