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A01=Shiv Singh
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Author_Shiv Singh
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Category1=Non-Fiction
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Category=KJSM
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Marketing with AI For Dummies

English

By (author): Shiv Singh

Stay ahead in the marketing game by harnessing the power of artificial intelligence

Marketing with AI For Dummies is your introduction to the revolution thats occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. Youll also learn to manage SEO and customer personalization with powerful new technologies.

  • Peek at the inner workings of AI marketing tools to see how you can best leverage their capabilities
  • Identify customers, create content, customize outreach, and personalize customer experience with AI
  • Consider how your team, department, or organization can be retooled to thrive in an AI-enabled world
  • Learn from valuable case studies that show how large organizations are using AI in their campaigns

This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.

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Current price €25.65
Original price €28.50
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A01=Shiv SinghAge Group_UncategorizedAuthor_Shiv Singhautomatic-updateCategory1=Non-FictionCategory=KJECategory=KJSCategory=KJSMCategory=UYQCOP=United StatesDelivery_Pre-orderLanguage_EnglishPA=Not yet availablePrice_€20 to €50PS=Activesoftlaunch

Will deliver when available. Publication date 23 Sep 2024

Product Details
  • Publication Date: 21 Aug 2024
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781394237197

About Shiv Singh

Shiv Singh is a future-focused busi­­ness executive who has developed and executed cutting-edge marketing strategies tools and techniques for some of the worlds largest brands. He is also the trailblazing author of Social Media Marketing For Dummies and Savvy Navigating Fake Companies Leaders & News. Along the way he has served as VP and Global Social Media Lead for Razorfish Head of Digital for PepsiCo Beverages SVP Innovation Go-to-Market for Visa and most recently as the Chief Marketing and Customer Experience Officer for LendingTree where he managed a media budget of $650 million and led a team of 150 marketers.

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