E-commerce: Business Aspects

This book is for people worrying about their sinking ship. Based on experience, it is a guide for navigating the blockers, buzzwords and bloody-min...

The Internet today is awash in platforms - Facebook is responsible for nearly 25 percent of total Web visits, and the Google platform crash in 2013...

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Mult...

Craft and the Creative Economy examines the place of craft and making in the contemporary cultural economy, with a distinctive focus on the ways in...

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital mark...

Essential for any leader in any industry Kim Scott, bestselling author of Radical CandorWorking Backwards gives an insiders account of Amazons app...

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands a...

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and ...

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagem...

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance anal...

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony You...

Review of Marketing Research pushes the boundaries of marketing - broadening the marketing concept to make the world a better place. This special i...

Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entre...

**Winner of the Financial Times and Goldman Sachs Business Book of the Year Award** 'Brad Stone's definitive book on Amazon and Bezos' The Guar...

From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, ...

High-impact strategies to equip every business owner to reach the right people at the right time with the right message.How do you navigate the dig...