E-commerce: Business Aspects

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their au...

Drawing on an international survey of over 1,000 business and executives, this book provides a management perspective on cloud technology. It outli...

Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high a...

THE ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS. Christer Holloman, the bestselling author and The Guardian technology expert, has lined up th...

Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understan...

New York Times and USA Today BestsellerOne thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new...

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, w...

Company executives need strategic flexibility in VUCA to maintain an advantage alongside business analytics, helping them achieve a competitive edg...

Company executives need strategic flexibility in VUCA to maintain an advantage alongside business analytics, helping them achieve a competitive edg...

In an era dominated by the demands of the 21st-century workforce, the imperative for distributed and asynchronous work has never been more pronounc...