E-commerce: Business Aspects

In Raving Patients, Dr. Len Tau, a practicing dentist in Philadelphia and online reputation specialist, shares simple tips and best practices to be...

ALL-NEW SECOND EDITION COMING APRIL 2021!  This book is like having coffee with an award winning marketing expert.   Most business guidebook...

This book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global and appropr...

Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, an...

Leverage the power of influencer marketing for your business. The Ultimate Guide to Influencer Marketing is a comprehensive resource that equips sm...

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the ...

This book constitutes the proceedings of the 9th International Conference on Digital Economy, ICDEc 2024, held in Rabat, Morocco, during May 9-11, ...

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about app...

This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communicat...

The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named Social media's zen master of marketing by Entrepreneur m...

Blockchain and artificial intelligence are perhaps the two most significant disruptive technologies this century and both will significantly rewire...