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A01=Andrew Cosgrove
A01=Gerardo R. Ungson
A01=Seung Ho Park
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Age Group_Uncategorized
Author_Andrew Cosgrove
Author_Gerardo R. Ungson
Author_Seung Ho Park
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Category1=Non-Fiction
Category=KCG
Category=KCM
Category=KJC
Category=KJK
COP=United Kingdom
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Language_English
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Price_€50 to €100
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Scaling the Tail: Managing Profitable Growth in Emerging Markets

★★★★★
★★★★★

English

By (author): Andrew Cosgrove Gerardo R. Ungson Seung Ho Park

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: scaling the tail. This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. See more
€50.39
€55.99
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A01=Andrew CosgroveA01=Gerardo R. UngsonA01=Seung Ho ParkAge Group_UncategorizedAuthor_Andrew CosgroveAuthor_Gerardo R. UngsonAuthor_Seung Ho Parkautomatic-updateCategory1=Non-FictionCategory=KCGCategory=KCMCategory=KJCCategory=KJKCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Dimensions: 140 x 216mm
  • Publication Date: 06 Aug 2015
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781137543530

About Andrew CosgroveGerardo R. UngsonSeung Ho Park

Author Seung Ho Park: Seung Ho Park is a Professor of Strategy at China Europe International Business School China. Author Gerardo R. Ungson: Gerardo R. Ungson is Y.F. Chang Endowed Chair Professor of International Business at the College of Business San Francisco State University USA. Author Andrew Cosgrove: Andrew Cosgrove is a Global Lead Analyst at Ernst & Young UK.

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