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A01=Greg M. Allenby
A01=Peter E. Rossi
A01=Sanjog Misra
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Age Group_Uncategorized
Author_Greg M. Allenby
Author_Peter E. Rossi
Author_Sanjog Misra
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Category1=Non-Fiction
Category=KCH
Category=KCHS
Category=KJSM
Category=PBTB
COP=United States
Delivery_Delivery within 10-20 working days
Language_English
PA=Available
Price_€50 to €100
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Bayesian Statistics and Marketing

Fine-tune your marketing research with this cutting-edge statistical toolkit

Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner.

Economists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity.

Readers of the second edition of Bayesian Statistics and Marketing will also find:

  • Discussion of Bayesian methods in text analysis and Machine Learning
  • Updates throughout reflecting the latest research and applications
  • Discussion of modern statistical software, including an introduction to the R package bayesm, which implements all models incorporated here
  • Extensive case studies throughout to link theory and practice

Bayesian Statistics and Marketing is ideal for advanced students and researchers in marketing, business, and economics departments, as well as for any statistically savvy marketing practitioner.

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Current price €93.59
Original price €103.99
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A01=Greg M. AllenbyA01=Peter E. RossiA01=Sanjog MisraAge Group_UncategorizedAuthor_Greg M. AllenbyAuthor_Peter E. RossiAuthor_Sanjog Misraautomatic-updateCategory1=Non-FictionCategory=KCHCategory=KCHSCategory=KJSMCategory=PBTBCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Weight: 907g
  • Dimensions: 176 x 251mm
  • Publication Date: 08 Aug 2024
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781394219117

About Greg M. AllenbyPeter E. RossiSanjog Misra

Peter Rossi is James Collins Distinguished University Professor of Marketing Economics and Statistics at the Anderson School of Management UCLA USA. He is the author of the popular R package bayesm and he has researched and published extensively on pricing and promotion target marketing and other related subjects. Greg Allenby is Helen C. Kurtz Professor of Marketing as well as Professor of Statistics at the Fisher College of Business Ohio State University USA. He is a Fellow of the Informs Society for Marketing Science and the American Statistical Association and he has published widely on the development and application of quantitative methods in marketing. Sanjog Misra is Charles H. Kellstadt Professor of Marketing in the Booth School of Business University of Chicago USA. He has served as the co-editor of numerous high-impact journals including Quantiative Marketing and Economics and his research focuses on the use of machine learning and deep learning to study consumer and firm decisions.

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