Managing Hospitality Organizations: Achieving Excellence in the Guest Experience
English
By (author): Michael C. Sturman Robert C. Ford
Authors Robert C. Ford and Michael Sturman emphasize the critical importance of focusing on the guest and creating an unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing the guest experience in todays ultracompetitive environment.
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