Running across Europe: The Rise and Size of one of the Largest Sport Markets
★★★★★
★★★★★
English
Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.
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Product Details
Dimensions: 140 x 216mm
Publication Date: 12 Feb 2015
Publisher: Palgrave Macmillan
Publication City/Country: United Kingdom
Language: English
ISBN13: 9781137446367
About
Christoph Breuer German Sport University Cologne Germany Angela Charlton TNS BMRB Agency UK Sören Dallmeyer German Sport University Cologne Germany Mojca Doupona Topi? University of Ljubljana Slovenia Peter Forsberg University of Copenhagen Denmark Kirstin Hallmann German Sport University Cologne Germany Spencer Harris University of Colorado USA Paul Hover Mulier Institute The Netherlands Jukka Lahti University of Jyväskylä Finland Ramon Llopis-Goig University of Valencia Spain Szilvia Perényi University of Debrecen Hungary Leonidas Petridis University of Debrecen Hungary Samo Rauter University of Ljubljana Slovenia Peter Smale Kantar Sport UK Andrew Spiers Sport England UK Hanna Vehmas University of Jyväskylä Finland Harold van der Werff Mulier Institute The Netherlands Anna Vilanova University of Barcelona Spain Steven Vos Fontys University of Applied Sciences The Netherlands