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B01=Ashley Lynn Carlson
B01=Lisa K. Perdigao
Category1=Non-Fiction
Category=APT
Category=KNTD
COP=United States
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Language_English
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The CW Comes of Age: Essays on Programming, Branding and Evolution

English

Often overlooked in the history of broadcast television, The CW became a top-rated cable network in primetime during the mid-2000s, at a moment when many critics predicted the death of the medium. Launched as a joint venture and successor to The WB and UPN, The CW focused programming on an 18 to 34-year-old, predominantly female audience and soon won over viewers with shows like Gossip Girl, Jane the Virgin and the DC Arrowverse franchise. Nimbly adapting to the streaming services era, the network has strengthened new series development and its innovative distribution system. This collection of new essays examines The CW's business model, marketing strategies and most popular series. See more
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50-100Age Group_Uncategorizedautomatic-updateB01=Ashley Lynn CarlsonB01=Lisa K. PerdigaoCategory1=Non-FictionCategory=APTCategory=KNTDCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Weight: 151g
  • Dimensions: 152 x 229mm
  • Publication Date: 30 Jul 2022
  • Publisher: McFarland & Co Inc
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781476682112

About

Ashley Lynn Carlson is an associate professor of English at the University of Montana Western in Dillon Montana. She has published essays on a variety of topics ranging from nineteenth-century literature to contemporary popular culture.Lisa K. Perdigao is a professor of English at Florida Institute of Technology in Melbourne Florida. Her publications are in the areas of contemporary fiction television film and comics.

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