The Art of Hat-Making: Italian craftsmanship from the Cervo Valley | Agenda Bookshop Skip to content
Selected Colleen Hoover Books at €9.99c | In-store & Online
Selected Colleen Hoover Books at €9.99c | In-store & Online
A13=Giovanni Previdi
Age Group_Uncategorized
Age Group_Uncategorized
automatic-update
Category1=Non-Fiction
Category=AJB
Category=AKT
Category=JFCK
Category=WJF
COP=Sweden
Delivery_Pre-order
Language_English
PA=Not yet available
Price_€20 to €50
PS=Active
softlaunch

The Art of Hat-Making: Italian craftsmanship from the Cervo Valley

English

Cappellificio Cervo is to the world of millinery what the analog camera is to the world of photography: a place of return to fine art and inimitable craftsmanship. It is the artistic integrity of this historic institution dating back to 1897, that photographer Giovanni Previdi has documented so beautifully in How to Make a Hat. This book takes its readers on a journey through Italian fashion history - hat-making history, to be exact - and all through the lens of his SX-70 Polaroid camera. Previdi spent several weeks following the ins and outs of the company's hat-making process, focusing his camera on the ritual of seemingly simple gestures at the hand of makers whose craft was honed over generations. All this, in the picturesque Cervo valley of the Biella province, where the pure water plays an important role in the making of both ordinary and high fashion hats. Capturing the essence of the textures and colour intensities found in the natural fibres used to create unique pieces, The book reflects on the importance of reembracing quality and durability to counter the global fast fashion, like his Polaroids, Previdi highlights the art of patience and perfection to confront conveyor-belt philosophies. See more
Current price €39.77
Original price €50.99
Save 22%
A13=Giovanni PrevidiAge Group_Uncategorizedautomatic-updateCategory1=Non-FictionCategory=AJBCategory=AKTCategory=JFCKCategory=WJFCOP=SwedenDelivery_Pre-orderLanguage_EnglishPA=Not yet availablePrice_€20 to €50PS=Activesoftlaunch

Will deliver when available. Publication date 12 Oct 2023

Product Details
  • Dimensions: 265 x 210mm
  • Publication Date: 15 Sep 2023
  • Publisher: New Heroes & Pioneers
  • Publication City/Country: Sweden
  • Language: English
  • ISBN13: 9789198656671

About

Based in Bologna (Italy) Giovanni Previdi is a bookseller who discovered his love for photography upon purchasing his SX-70 Land Camera on eBay. Intrigued by the idea that an instant photo is not reproducible he shoots most of his work on an instant or film camera. His photos have appeared in Italy's biggest newspaper Corriere della Sera the official Polaroid Book (Chronicle Chroma Los Angeles 2021) and Vogue. . Several of his portraits were displayed at the ImageNation International Photo Exhibition in Milan (2022).

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept