Global Fashion Brands: Style, Luxury and History

About

Joseph H. Hancock II is a professor at Drexel University and the editor of the Intellect journal Fashion Style & Popular Culture. Dr Gjoko Muratovski is the Director of The Myron E. Ullman Jr. School of Design at the University of Cincinnati (USA) and Guest Professor at the College of Design & Innovation at Tongji University (China). With over twenty years of global cross-disciplinary design and branding practice Dr Muratovski brings experience that spans from Europe and Asia to Australia and the Americas. Over the years he has been working with a wide range of governmental not-for-profit and corporate organizations - ranging from NASA Johnson Space Center UN Association of Australia and Greenpeace to  Deloitte Toyota and the Auckland Council of New Zealand.. He is also regularly retained as an advisor on issues ranging from strategic design to brand development strategies by international design firms and advertising agencies. Anne Peirson-Smith Ph.D. is an Assistant Professor in the Department of English City University of Hong Kong teaching and researching fashion communication and branding creative industries public relations advertising and popular culture. She also has a professional background in public relations and branding for a range of global clients. She is coauthor of Public Relations in Asia Pacific: Communicating Across Cultures (Wiley 2009).