Doctor Who: The Unfolding Event Marketing, Merchandising and Mediatizing a Brand Anniversary | Agenda Bookshop Skip to content
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Doctor Who: The Unfolding Event Marketing, Merchandising and Mediatizing a Brand Anniversary

★★★★★
★★★★★

English

By (author): Matt Hills

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics. See more
€50.39
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Product Details
  • Dimensions: 140 x 216mm
  • Publication Date: 20 Jul 2015
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781137463319

About Matt Hills

Matt Hills is Professor of Film and TV Studies at Aberystwyth University. He is the author of five previous books including Fan Cultures (2002) Triumph of a Time Lord (I.B. Tauris 2010) and forthcoming from I.B. Tauris Torchwood. Matt Hills is a regular reviewer for doctorwhonews.net and has published widely on Doctor Who and media fandom.

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