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A01=Dan Marom
A01=Kevin Berg Grell
A01=Ricahrd Swart
A01=Richard Swart
Age Group_Uncategorized
Age Group_Uncategorized
Author_Dan Marom
Author_Kevin Berg Grell
Author_Ricahrd Swart
Author_Richard Swart
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Category1=Non-Fiction
Category=KFFH
Category=KJH
Category=KJMV1
COP=United Kingdom
Delivery_Pre-order
Language_English
PA=Temporarily unavailable
Price_€10 to €20
PS=Active
softlaunch

Crowdfunding: the Corporate Era

3.67 (6 ratings by Goodreads)
In a world where new trends appear by the second and the average attention span is at an all-time low, it can be hard to distinguish the revolutionary innovation from the mundane. But crowdfunding-originally an alternative means of finance for aspiring entrepreneurs -has transcended the world of finance and is fast reshaping many other aspects of our lives.No longer the sole purview of entrepreneurs, many corporations have begun to adopt and adapt the principles of crowdfunding. Leveraging the power of the crowd and the concept of community, crowdfunding transforms processes such as marketing, innovation, sales, intrapreneurship, market validation, customer engagement and more, giving any enterprise a key advantage in tomorrow's market. Crowdfunding: The Corporate Era is the first book to examine how businesses can use crowdfunding to radically improve the way they work. With a variety of case studies and insider views, from Chrysler to IBM, it is essential reading for all corporates, from midsize to multinational. See more
Current price €16.28
Original price €18.50
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A01=Dan MaromA01=Kevin Berg GrellA01=Ricahrd SwartA01=Richard SwartAge Group_UncategorizedAuthor_Dan MaromAuthor_Kevin Berg GrellAuthor_Ricahrd SwartAuthor_Richard Swartautomatic-updateCategory1=Non-FictionCategory=KFFHCategory=KJHCategory=KJMV1COP=United KingdomDelivery_Pre-orderLanguage_EnglishPA=Temporarily unavailablePrice_€10 to €20PS=Activesoftlaunch

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Product Details
  • Dimensions: 216 x 135mm
  • Publication Date: 23 Jul 2015
  • Publisher: Elliott & Thompson Limited
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781783961610

About Dan MaromKevin Berg GrellRicahrd SwartRichard Swart

Dr Kevin Berg Grell was one of the first researchers to conduct extensive and deep analyses of the crowdfunding industry. His work has informed policy and regulatory decision making and added a robust understanding of the adaptation of crowdfunding. He is the CEO of APEN Designs a public speaker and adviser to several companies in the crowdfunding space. Dr Dan Marom is a renowned expert in the field of crowdfunding and author of the pioneering book The Crowdfunding Revolution (2010 2012). Dan advises international organizations such as the World Bank the European Commission and other corporates and ventures operating in the crowdfunding field. Dr Richard Swart is a globally recognized authority on crowdfunding and innovation at the Haas School of Business at UC Berkeley. He is a strategic advisor or board member for organizations governments banks corporations private equity firms and foundations globally including the World Bank the Bill and Melinda Gates Foundation and many others. He is co-founder of Exovate.co-a boutique advisory firm serving asset managers foundations and major corporations. His work on crowdfunding has been featured in top media sites globally.

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