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Taken for Granted: The Remarkable Power of the Unremarkable

English

By (author): Eviatar Zerubavel

How the words we useand dont usereinforce dominant cultural norms

Why is the term openly gay so widely used but openly straight is not? What are the unspoken assumptions behind terms like male nurse, working mom, and white trash? Offering a revealing and provocative look at the word choices we make every day without even realizing it, Taken for Granted exposes the subtly encoded ways we talk about race, gender, sexual orientation, religion, social status, and more.

In this engaging and insightful book, Eviatar Zerubavel describes how the words we usesuch as when we mark the best female basketball player but leave her male counterpart unmarkedprovide telling clues about the things many of us take for granted. By marking women's history or Black History Month, we are also reinforcing the apparent normality of the history of white men. When we mark something as being special or somehow noticeable, that which goes unmarkedsuch as maleness, whiteness, straightness, and able-bodiednessis assumed to be ordinary by default. Zerubavel shows how this tacit normalizing of certain identities, practices, and ideas helps to maintain their cultural dominanceincluding the power to dictate what others take for granted.

A little book about a very big idea, Taken for Granted draws our attention to what we implicitly assume to be normaland in the process unsettles the very notion of normality.

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Product Details
  • Weight: 340g
  • Dimensions: 140 x 216mm
  • Publication Date: 24 Apr 2018
  • Publisher: Princeton University Press
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9780691177366

About Eviatar Zerubavel

Eviatar Zerubavel is Board of Governors and Distinguished Professor of Sociology at Rutgers University. His many books include Social Mindscapes: An Invitation to Cognitive Sociology The Elephant in the Room: Silence and Denial in Everyday Life and Ancestors and Relatives: Genealogy Identity and Community. He lives in East Brunswick New Jersey.

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