Global Communication: Theories, Policies, Strategies, and Skills

Global Communication: Theories, Policies, Strategies, and Skills will give students the broad foundational coverage they need to navigate today's complex world of global communication. Designed for global communication, international communication, and international studies courses, this text provides students with a comparative and intercultural perspective. Wenshan Jia persuades readers that global communication should ultimately strive to attain a dynamic, harmonious interdependence between diverse nation-states, cultures, and religions. He provides case studies to demonstrate the dynamics between the four major agents of global communication, namely NGOs, multinational associations, corporations, and internationally recognized individuals (such celebrities or famous political figures). Jia analyzes the global communication behaviors of such agents in their efforts to achieve a common goal, which ideally would be the creation of a shared and harmonious global village. He also seeks to restore the agency of global communication by offering clear and logical concepts and frameworks with a new intercultural and interdisciplinary approach to global communication that doesn't ignore nation-states as major actors.