Hand lettering is making a comeback, bursting out of its graphic-design bubble and finding a mainstream via collecting social media sites like Instagram and Pinterest. The avid interest in hand lettering seemingly goes hand in hand with the weariness audiences feel with constant slick digital presentation of the information they consume. The Art of Lettering collects myriad new and established graphic designers for whom hand lettering is a time-honored art that has modern applications. Showcasing more than 100 artists from all over the world, the book displays their typographic takes and illustrates their perfectly imperfect handcrafted art, from beautiful photographs of concept sketches to the end result. Straying away from traditional pen calligraphy, artists today employ new and creative approaches, including building type with coffee grounds, watercolours, and combinations of different hand tools, resulting in a dynamically fresh approach to creating type.
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Product Details
Dimensions: 216 x 292mm
Publication Date: 10 Jul 2018
Publisher: Rizzoli International Publications
Publication City/Country: United States
Language: English
ISBN13: 9780847862320
About B. RobinsonBrooke RobinsonKen Barber
Brooke Robinson is a graphic designer and the creator of Goodtype. Ken Barber is a designer with renowned graphic design and type foundry collective House Industries. Aaron Draplin is a graphic and brand designer renowned for designing the iconic Field Notes series and creating several logos for Obama-era government projects. Jessica Hische is a graphic and type designer and letterer renowned for creating an eye-catching Love stamp for the U.S. Postal Service which ended up selling more 250 million stamps. Gemma O Brien is a typographer and letter designer recently selected for PRINT magazine s annual list of the best creatives under thirty years old working today.