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A01=Gennifer Weisenfeld
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Author_Gennifer Weisenfeld
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Category1=Non-Fiction
Category=ACX
Category=ACXD
Category=AKC
COP=United States
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Language_English
PA=Available
Price_€50 to €100
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softlaunch

The Complete Commercial Artist: Making Modern Design in Japan, 19281930

English

By (author): Gennifer Weisenfeld

A revelatory, beautifully produced compendium of the influential Japanese commercial design journal, with posters, billboards, shop window displays and more From 1928 to 1930, Tokyo publisher Ars issued The Complete Commercial Artist: a fully illustrated journal of commercial design for both commercial retail spaces and print design. Featuring countless original designs, its 24 volumes were dedicated to topics ranging from posters, packaging, flyers, page layout and typography to neon signage, billboards and shop window displays. Under the guidance of lead editor and writer Hamada Masuji, a passionate advocate for commercial design, the publication became the most importantand visually dazzlingdocument of Japanese design in its time. This generous volume from Letterform Archive Books shares hundreds of exuberant and whimsical pages from all 24 volumes of the now-rare publication. An extensive historical essay and volume-by-volume walk-throughs by art historian Gennifer Weisenfeld introduce readers to the magazine's creators and offer analyses of their use of illustration, photography, typography and lettering, highlighting both Japanese and European influences as new forms of media sparked a global dialogue. Presented for the first time to an English audience, The Complete Commercial Artist: Making Modern Design in Japan 19281930 takes readers on an eye-opening tour of interwar Japan's vibrant visual culture. See more
Current price €62.55
Original price €67.99
Save 8%
A01=Gennifer WeisenfeldAge Group_UncategorizedAuthor_Gennifer Weisenfeldautomatic-updateCategory1=Non-FictionCategory=ACXCategory=ACXDCategory=AKCCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Dimensions: 191 x 267mm
  • Publication Date: 25 Apr 2024
  • Publisher: Letterform Archive
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781736863343

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