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A01=Kristina Halvorson
A01=Melissa Rach
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Author_Kristina Halvorson
Author_Melissa Rach
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Category1=Non-Fiction
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COP=United States
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Content Strategy for the Web

4.00 (2,883 ratings by Goodreads)

English

By (author): Kristina Halvorson Melissa Rach

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didnt help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but youre not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content. See more
Current price €34.68
Original price €36.50
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A01=Kristina HalvorsonA01=Melissa RachAge Group_UncategorizedAuthor_Kristina HalvorsonAuthor_Melissa Rachautomatic-updateCategory1=Non-FictionCategory=UGBCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=In stockPrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Publication Date: 22 Mar 2012
  • Publisher: Pearson Education (US)
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9780321808301
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