One of the main challenges students face upon entering design school is little knowledge of the field, its terminology and best practices. Unsurprisingly, most new students have never fully developed a concept or visual idea, been in a critique, or have been asked to explain their work to others. This book demystifies what design school is really like and explains what will be experienced at each stage, with particular focus on practical advice on topics like responding to design briefs and developing ideas, building up confidence and understanding what is expected. · Student work is critiqued to show how projects are really assessed · Profiles highlight how professional designers themselves address client briefs · Tips for real-life problems are outlined, like getting stuck and dealing with critical feedback Written by experienced instructors, this is the perfect guide for those starting their design education.
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Product Details
Weight: 444g
Dimensions: 160 x 230mm
Publication Date: 05 Sep 2019
Publisher: Bloomsbury Publishing PLC
Publication City/Country: United Kingdom
Language: English
ISBN13: 9781350050785
About Anitra NottinghamJeremy Stout
Anitra Nottingham is a Director for the School of Graphic Design at the Academy of Art University San Francisco where she leads the online learning team develops curriculum and teaches history design typography and design research methods. She is a graduate of the Design School at Monash University Australia and holds an MPhil from the Graduate School of Education at the University of Melbourne. Anitra has been a book designer for Oxford University Press and Penguin Books Australia and a creative director at both small and large design companies in the San Francisco Bay Area. Jeremy Stout is associate director for the School of Graphic Design at the Academy of Art University San Francisco where he instructs research methods typography brand digital and print design. Jeremy has worked at a number of large and small firms in the Bay Area including Chronicle Books Character and Landor and Associates. He has created branding for clients such as FedEx Visa Nike Facebook and Adobe. Jeremy has received numerous awards for his graphic design and fine art painting. He is a recipient of the Gold Award for packaging. His work is in the permanent collection of the San Francisco Museum of Modern Art and has been shown nationwide in numerous galleries.