Tractor Wars: John Deere, Henry Ford, International Harvester, and the Birth of Modern Agriculture
English
By (author): Neil Dahlstrom
Mr. Dahlstrom...has written a superb history of the tractor and this long-forgotten period of capitalism in U.S. agriculture. We now know the whole story of when farming, business and the free-market economy diverged, divided and conquered. Wall Street Journal
Discover the untold story of the tractor wars, the twenty-year period that introduced power farmingthe most fundamental change in world agriculture in hundreds of years.
Before John Deere, Ford, and International Harvester became icons of American business, they were competitors in a forgotten battle for the farm. From 1908-1928, against the backdrop of a world war and economic depression, these brands were engaged in a race to introduce the tractor and revolutionize farming.
By the turn of the twentieth century, four million people had left rural America and moved to cities, leaving the nations farms shorthanded for the work of plowing, planting, cultivating, harvesting, and threshing. Thats why the introduction of the tractor is an innovation story as essential as mans landing on the moon or the advent of the internetafter all, with the tractor, a shrinking farm population could still feed a growing world. But getting the tractor from the boardroom to the drafting table, then from factory and the farm, was a technological and competitive battle that until now, has never been fully told.
A researcher, historian, and writer, Neil Dahlstrom has spent decades in the corporate archives at John Deere. In Tractor Wars, Dahlstrom offers an insiders view of a story that entwines a myriad of brands and characters, stakes and plots: the Reverend Daniel Hartsough, a pastor turned tractor designer; Alexander Legge, the eventual president of International Harvester, a former cowboy who took on Henry Ford; William Butterworth and the oft-at-odds leadership team at John Deere that partnered with the enigmatic Ford but planned for his ultimate failure.
With all the bitterness and drama of the race between Ford, Dodge, and General Motors, Tractor Wars is the untold story of industry stalwarts and disruptors, inventors, and administrators racing to invent modern agriculturea power farming revolution that would usher in a whole new world. See more
Discover the untold story of the tractor wars, the twenty-year period that introduced power farmingthe most fundamental change in world agriculture in hundreds of years.
Before John Deere, Ford, and International Harvester became icons of American business, they were competitors in a forgotten battle for the farm. From 1908-1928, against the backdrop of a world war and economic depression, these brands were engaged in a race to introduce the tractor and revolutionize farming.
By the turn of the twentieth century, four million people had left rural America and moved to cities, leaving the nations farms shorthanded for the work of plowing, planting, cultivating, harvesting, and threshing. Thats why the introduction of the tractor is an innovation story as essential as mans landing on the moon or the advent of the internetafter all, with the tractor, a shrinking farm population could still feed a growing world. But getting the tractor from the boardroom to the drafting table, then from factory and the farm, was a technological and competitive battle that until now, has never been fully told.
A researcher, historian, and writer, Neil Dahlstrom has spent decades in the corporate archives at John Deere. In Tractor Wars, Dahlstrom offers an insiders view of a story that entwines a myriad of brands and characters, stakes and plots: the Reverend Daniel Hartsough, a pastor turned tractor designer; Alexander Legge, the eventual president of International Harvester, a former cowboy who took on Henry Ford; William Butterworth and the oft-at-odds leadership team at John Deere that partnered with the enigmatic Ford but planned for his ultimate failure.
With all the bitterness and drama of the race between Ford, Dodge, and General Motors, Tractor Wars is the untold story of industry stalwarts and disruptors, inventors, and administrators racing to invent modern agriculturea power farming revolution that would usher in a whole new world. See more
Current price
€24.69
Original price
€25.99
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