History of Specific Companies/Corporate History

The Great A&P and the Struggle for Small Business in America is the story of a stunningly successful company that forever changed how Americans...

First Published in 1977. This set of readings has been planned to demonstrate good examples of the writing of business history using a wide range o...

Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contri...

The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been ...

Consumer co-operatives provide a different approach to organizing business through their ideals of member ownership and democratic practice. Every ...

This title was first published in 2000: This volume tells the fascinating story of the origins, development, growth and survival of a small country...

This shortform book presents key peer-reviewed research selected by expert series editors and contextualised by new analysis from each author on ho...

The definitive history of the Porsche 981-series Boxsters and Caymans, with all major markets looked at in detail to cover all variants and to put ...

The Anchor Hocking Glass Company, once the world's largest maker of glass tableware, was the base on which Lancaster's society was built. As Glass ...

Corporate social responsibility has entered the mainstream, but what does it take to run a successful purpose-driven business? A Harvard Business S...

The Stationers Company (1960) examines the corporate existence, under one name or another, of the Stationers Company over five hundred and fifty ye...

The European International Business Academy (EIBA) is a scholarly association that commemorates its 50th anniversary in 2024. Created in December 1...

Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative-AI revolution, and demand is insatiable. For all...

In this insider guide, former Harley-Davidson executive Dantar Oosterwal offers an exclusive look at how Harley-Davidson was able to adapt in an ev...