Hospitality Industry

This book evaluates how and why vertical disintegration has occurred in the global corporate hotel industry, as it undergoes a structural transform...

For McDonalds, the Chicken McNugget, the flagship product of further processed chicken, represented a once-in-a-generation innovation, a snack item...

For McDonalds, the Chicken McNugget, the flagship product of further processed chicken, represented a once-in-a-generation innovation, a snack item...

This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behavi...

This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behavi...

Fitness Facility Management provides an in-depth look at the challenges and rewards of managing contemporary health and fitness facilities. Using r...

Cruise ships are among the star performers of the tourist industry. Their traditions stem back to the nineteenth century. Though these traditions h...

This insightful volume delves into the intricate relationship between economic growth and tourism effectiveness in China's diverse regions. With a ...

This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, ...

Revisiting Sustainable Tourism in the Philippines provides a comprehensive investigation into how sustainability across tourism industries can be a...

Sports journalism has seen massive upheaval in recent years. Todays 24/7 sports networks, streaming services, and social media platforms bring spor...

In the last two decades, innovation, data analysis and technology have driven a tectonic shift in the sports business. Game of Edges is the story o...

The tourism industry is rapidly evolving, driven by technological advancements and the increasing demand for personalized, immersive experiences. H...

The tourism industry is rapidly evolving, driven by technological advancements and the increasing demand for personalized, immersive experiences. H...

In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organiz...

In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organiz...

In modern tourism, destination managers grapple with multifaceted challenges, ranging from preserving natural and cultural-historical assets to the...

This book offers critical scenarios of dark tourism futures and examines how our significant dead will be remembered in future visitor economies. I...

In today's fast-paced world, professionals often struggle to balance their work commitments and personal well-being, particularly during business t...

Writing in a time of heightened political anxietyand when accusations of nationalism, authoritarianism, and proto-fascism have increasingly divided...

Writing in a time of heightened political anxietyand when accusations of nationalism, authoritarianism, and proto-fascism have increasingly divided...

The effects of the COVID-19 pandemic on the global tourism industry were unprecedented. International travel fell by 72% in 2020, the worst year on...