Hospitality Industry

* A guide to experience marketing within the Tourism, Hospitality, Events and Food (THEF) industries; * Looks at the specific nature of marketing ...

Research methods can be a daunting topic - Researching Tourism, Leisure and Hospitality for your Dissertation is a unique text that takes away the ...

Vietnam attracts visitors from various source markets and such diversity has become commonplace in major tourism receiving areas. The practice of i...

This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimension...

With valuable insights into the complex daily operations of the various departments, combined with real life examplesand applicable management theo...

The Life and Legacy of an American OriginalCo-founder and first CEO of Burger King, Jim McLamore, recounts the entrepreneurial journey of an intern...

To clarify their own thinking, gain confirmation, and plan, customers tell stories about their interactions with sales and service associates. Thes...

According to the American Hotel and Lodging Association, tourism is currently the third largest retail industry in the United States, behind automo...

Sandy Bells, an assuming little bar in central Edinburgh is world famous for its folk music and many famous folk musicians have honed their perform...

This book is packed with everything amateur chefs need to know about delivering a pop-up restaurant. Including tips from the countrys leading pop-u...

Organised into three parts, replete with four 32-page photo inserts that illustrate the past to the present. A memoir spanning eight decades. The m...