Visual Thinking for Information Design, Second Edition brings the science of perception to the art of design. The book takes what we now know about perception, cognition and attention and transforms it into concrete advice that students and designers can directly apply. It demonstrates how designs can be considered as tools for cognition and extensions of the viewers brain in much the same way that a hammer is an extension of the users hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Renamed from the first edition, Visual Thinking for Design, to more accurately reflect its focus on infographics, this timely revision has been updated throughout and includes more content on pattern perception, the addition of new material illustrating color assimilation, and a new chapter devoted to communicating ideas through images.
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Product Details
Weight: 480g
Dimensions: 191 x 235mm
Publication Date: 31 Aug 2021
Publisher: Elsevier Science & Technology
Publication City/Country: United States
Language: English
ISBN13: 9780128235676
About Colin Ware
Colin Ware is the worlds leading authority on the perceptual principles underlying the effective design of information displays. He combines interests in both basic and applied visualization research and he has advanced degrees in both computer science (MMath Waterloo) and in the psychology of perception (PhDToronto). He has published over 160 articles in scientific and technical journals and at leading conferences. Many of these articles relate to the use of color texture motion and 3D displays in information visualization. His approach is always to combine theory with practice and his publications range from rigorously scientific contributions to the Journal of Physiology and Vision Research to applications oriented articles in ACM Transactions on Graphics and ACM Transactions on Computer-Human Interaction. Fledermaus the leading visualization software used in oceanography originated in software developed by him and his graduate students.