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A01=Arthur Asa Berger
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Gizmos or: The Electronic Imperative: How Digital Devices have Transformed American Character and Culture

English

By (author): Arthur Asa Berger

Gizmos or: The Electronic Imperative offers a concise series of analyses on the transformative impact of digital devices on American society. With approaches ranging from semiotic theory to psychoanalytic theory, sociological theory to personal reflection, Berger taps the span of knowledge from his prolific career to help readers better understand the role digital devices play both in their technologic, economic, and common-use forms. Using accessible, conversational language and numerous illustrations, Berger deconstructs familiar objects and media for readers ranging from field specialists to everyday cultural consumers alike. See more
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Product Details
  • Dimensions: 140 x 216mm
  • Publication Date: 05 Nov 2015
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781137575265

About Arthur Asa Berger

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University USA. He is the author or editor of more than sixty books including Ads Fads and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory. Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.

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