Graphics on the Move: Dynamic Branding

In the information explosion age, where thereis a shift from static printed information to digital media, designs that can convey information faster, more convincingly and, thanks to mobile phones, ubiquitously, are likely to gain the public's favor. As a result, graphic designers are increasingly including animation in their work to enhance their storytelling, making it more functional on the one hand and livelier on theother, increasing interest by appealing to people's emotions and desire to be entertained. This book showcases the current state of motion graphics in light of new media such as touch, mobile, outdoor and digital video media. Divided into three chapters, it first posits how a “rethinking” of motion graphics is essential in the context of new media toensure that graphic design remains dynamic and able to engage people in both an appealing and informative way. The second chapter consists of exclusive interviews with animation designers who discuss the nature of contemporary animated graphics and their work, while the final chapter includes selected projectsfrom across the world. Featuring the newest ideas and work of the world's most advanced designers, the book is a valuable source of inspiration and information for professional graphic designers and students. AUTHOR: Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisorat the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards. SELLING POINTS: . The book explains how graphic designers can adapt their designs to this world that lives and changes rapidly by using animation and storytelling to transmit contents faster. . The book doesn't only show stunning motion graphics projects from all over the world but also interviews with designers who explain how they develop their projects. . Through the QR codes included in the book readers have access to inspiring real life projects. See more