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B01=Phil Harris
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Public Affairs Management

Hardback | English

This four-volume set looks at the evolution of ideas around that critical government and business strategic interface, Public Affairs, and how our understanding and conceptualisation of the discipline and topic area has changed as the subject has become rapidly grown and become more important over the past decade with globalisation. Through thematic exploration of the key conceptual and empirical articles to have come out of the field, public affairs is here understood as a discipline and professional practice, taking in: the organisation and structuring of the public affairs function; the characteristics and factors influencing the effectiveness of public affairs; the profile, characteristics and competencies of public affairs practitioners; the value of public affairs; what is understood about 'best practice' in the public affairs context, and its limitations; and the international perspective of public affairs. Skilfully edited and introduced by a leading voice in the field, this major work shines a spotlight on a subject which is increasingly gaining strategic significance across disciplines on the global stage.

Volume One: Introduction and definition

Volume Two: Strategy

Volume Three: Globalization

Volume Four: Critical Issues in Public Affairs

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Current price €637.11
Original price €723.99
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Product Details
  • Format: Hardback
  • Weight: 3090g
  • Dimensions: 156 x 234mm
  • Publication Date: 19 Mar 2013
  • Publisher: SAGE Publications Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781446254806

About

Professor Phil Harris is Professor Emeritus at the University of Chester and was previously Executive Director of the Business Research Institute and held the Westminster (Grosvenor) Chair in Marketing and Public Affairs. He is a past Chairman of the Marketing Council (UK) PLC Board member of the Chartered Institute of Marketing Professor of Marketing at the University of Otago New Zealand and Founding Director of the Centre for Corporate and Public Affairs at Manchester Metropolitan University. Prior to becoming an academic he held positions in the international chemical and foods industries with ICI and RHM and has chaired or been a board member of the American Marketing Association Academy of Marketing and the Australian and New Zealand Marketing Academy. He has advised government on Medium Sized Businesses and Small Business and helped found the Educate North Awards in 2015 and University Enterprise Challenge in 2016 and is very focused on developing high quality entrepreneurs regionally and internationally both in the not for profit private and public sectors.

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