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Counter Strategies in Global Markets

★★★★★
★★★★★

English

Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets. See more
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Product Details
  • Dimensions: 155 x 235mm
  • Publication Date: 06 Dec 2011
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780230301313

About

OLAF PLÖTNER Associate Dean of Executive Education at ESMT European School of Management and Technology Germany and Managing Director of ESMT Customized Solutions GmbH.

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