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Football and Management: Comparisons between Sport and Enterprise

★★★★★
★★★★★

English

By (author): S. Soderman

What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management. See more
€92.69
€102.99
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Product Details
  • Dimensions: 140 x 216mm
  • Publication Date: 14 Nov 2012
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780230391178

About S. Soderman

Sten Söderman is Professor in the School of Business at Stockholm University Sweden. He frequently contributes to research on scientific development in the fields of international business sports management entrepreneurship and innovation.

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