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A01=Debra Johnson
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Author_Debra Johnson
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International Business: Themes and Issues in the Modern Global Economy

English

By (author): Colin Turner Debra Johnson

This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business.

International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections:

  • impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures
  • environmental drivers: how international strategy is shaped and the emergence of internationalized businesses
  • resource issues: how resources can determine success in the global economy or impede firm evolution.

Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business.

A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646.

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Current price €170.71
Original price €193.99
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A01=Colin TurnerA01=Debra JohnsonAge Group_UncategorizedAuthor_Colin TurnerAuthor_Debra Johnsonautomatic-updateCategory1=Non-FictionCategory=KJKCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€100 and abovePS=Activesoftlaunch
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Product Details
  • Weight: 1248g
  • Dimensions: 189 x 246mm
  • Publication Date: 13 May 2010
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780415437639

About Colin TurnerDebra Johnson

Debra Johnson is Senior Lecturer at Hull University UK.Colin Turner is Senior Lecturer in International Strategic Management at Heriot-Watt University UK. He has published extensively within the broad field of International Management.

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