International Business: Theory and Practice
English
By (author): Amit Menipaz Ehud Menipaz John Cunningham
International Business: Theory and Practice addresses these questions by providing the student with a broad overview of the subject, while guiding readers through the practical issues and context of international business with the use of a range of examples, cases and discussion questions drawn from around the world.
Current critical issues in international business are analysed and explored: corporate social responsibility in an era of unprecedented globalization, the rise of the global entrepreneur and the `democratization of competition worldwide, and applications of technology in a digital economy.
Key Features:
- Unpacks the complex issues facing both multi-national enterprises (MNE) and international small and medium enterprises (SME)
- Contains a full range of learning features including international case studies, explanations of key terms, a glossary, and annotated further reading
See more