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Luxury Brands in Emerging Markets

★★★★★
★★★★★

English

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies. See more
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Age Group_Uncategorizedautomatic-updateB01=D. BrysonB01=G. AtwalCategory1=Non-FictionCategory=JHBCategory=JHBLCategory=KJDCategory=KJKCategory=KJMCategory=KJSCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€100 and abovePS=Activesoftlaunch
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Product Details
  • Dimensions: 140 x 216mm
  • Publication Date: 11 Mar 2014
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781137330529

About

Glyn Atwal is Associate Professor of Marketing at Burgundy School of Business France. His teaching research and consultancy expertise focuses on luxury marketing and strategy. He is co-editor of The Luxury Market in India: Maharajas to Masses. Prior to academia Glyn worked for Saatchi & Saatchi Young & Rubicam and Publicis.Douglas Bryson is Professor at the ESC Rennes School of Business France. His research is rooted in applied psychology and includes the study of creative work environments new product adoption issues in luxury brand management and brand image. Douglas has experience of consulting in North America Eastern Europe and Central Asia.

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