Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value (paperback)

About Stuart L. HartTed London

Ted London co-editor is a Senior Research Fellow at the William Davidson Institute (WDI) and a member of the faculty at the University of Michigans Ross School of Business. At WDI he directs the Base of the Pyramid Initiative a program that champions innovative ways of thinking about more inclusive forms of capitalism. At the Ross School he lectures on the opportunities and challenges inherent in developing new business models to serve BoP markets. An internationally recognized expert on the intersection of business strategy and poverty alleviation London focuses his research on designing enterprise strategies and poverty-alleviation approaches for low-income markets developing capabilities for new market entry building cross-sector collaborations and assessing the poverty-reduction outcomes of business ventures. His numerous articles chapters reports and cases emphasize creating new knowledge with actionable implications. His article Making Better Investments at the Base of the Pyramid (Harvard Business Review 2009) for example offers a pioneering perspective on listening to the voices of the worlds poor to enhance mutual value creation. Over the past two decades London has also directed and advised dozens of leadership teams in the corporate non-profit and development sectors on designing and implementing market-based strategies in low-income markets. Prior to his arrival at the University of Michigan London served on the faculty at the University of North Carolina where he also received his Ph.D. in strategic management. Before that he held senior management positions in the private non-profit and development sectors in Africa Asia and the U.S.   Stuart L. Hart co-editor is the Samuel C. Johnson Chair in Sustainable Global Enterprise and Professor of Management at Cornell Universitys Johnson School of Management. He also serves as Distinguished Fellow at the William Davidson Institute (University of Michigan) and is Founder and President of Enterprise for a Sustainable World. Hart is one of the worlds top authorities on the implications of environment and poverty for business strategy. He has published more than 70 papers and authored or edited seven books with over 5000 Google Scholar citations in all. His article Beyond Greening: Strategies for a Sustainable World won the McKinsey Award for Best Article in the Harvard Business Review for 1997 and helped launch the movement for corporate sustainability. With C.K. Prahalad Hart also wrote the path-breaking 2002 article The Fortune at the Bottom of the Pyramid which provided the first articulation of how business could profitably serve the needs of the four billion poor in the developing world. His best-selling book Capitalism at the Crossroads published in 2005 was selected by Cambridge University as one of the top 50 books on sustainability of all time; the third edition of the book was published in 2010.