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A01=Janet Morrison
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Author_Janet Morrison
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Category1=Non-Fiction
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Price_€50 to €100
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The Global Business Environment: Challenges and Responsibilities

English

By (author): Janet Morrison

The new edition of this bestselling textbook provides a comprehensive introduction to the business environment, coherently integrating cross-disciplinary topics from sociology, politics and economics. Truly international in approach the book encourages students to explore multiple perspectives and scenarios to prepare them for the highly globalised business operations of today. Thoroughly updated with topical discussion of both SMEs and large MNCs, a core principle remains the books application to business. Enhanced by Janet Morrisons characteristically clear, authoritative writing style, and an unrivalled range of learning features, the book offers all the tools to support skills development, critical thinking and academic engagement. Ideal for undergraduate and MBA modules on the Business Environment or Business Contexts, the book is also be suitable for International Business modules that aim to offer an introduction to the issues of global economics, in the context of other environments. New to this Edition: - Revised structure, framing different business environments before exploring the dynamics of competition, to better align with module outlines - All new case study type specifically exploring the changing business environment - Increased emphasis on SMEs and born-global organizations See more
Current price €60.29
Original price €66.99
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A01=Janet MorrisonAge Group_UncategorizedAuthor_Janet Morrisonautomatic-updateCategory1=Non-FictionCategory=KCLCategory=KJKCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=In stockPrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Weight: 1096g
  • Dimensions: 193 x 260mm
  • Publication Date: 30 Dec 2016
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781137483744

About Janet Morrison

Janet Morrison now retired was formerly a Senior Lecturer at Sunderland Business School in the UK where she enjoyed a long career in teaching research curriculum development and course administration. She taught international business modules at undergraduate and postgraduate levels including International Business Environment Management in a Global Environment Japanese Business and the Social and Cultural Environment of International Business. She was programme leader for undergraduate international business degrees and the MBA in International Management.

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